Pocky, the world’s best-selling chocolate-coated biscuits

The world-famous confectionery “Pocky” is a confectionery born in Japan. In 2019, it was certified by the Guinness World Records as the world’s best-selling “chocolate-coated biscuits”.

The name comes from the sound of a thin stick breaking in Japanese.

However, depending on the country, the word has a different meaning or negative image, so it may be sold under a different name.

What is Pocky and can I eat it?

Materials of Pocky

Wheat flour, sugar, cocoa mass, vegetable oil, whole milk powder, shortening, malt extract, starch, salt, yeast, cocoa butter

Gluten-free Low-gluten Wheat-free Low FODMAPs High FODMAPs
with Beef with Pork with Daily with Egg for Vegetarian
Restaurant Fast food Food supermarket Convenience store Drug store

Limited edition Pocky Premiere Class is a popular souvenir

Ezaki Glico launched Pocky in 1966. It was an epoch-making snack with a handle.

The stick part is modeled on European pretzels, but it does not have the salty taste of the original pretzels, but has a sweetness like butter, so it has a flavor similar to biscuits.

As you know, it is not gluten-free, and even in Japan, where there are many types, there are no gluten-free products. However, Japanese Pocky has been developed as luxury itema and are ideal as a souvenir.

There is a specialty store “Pocky PREMIÈRE CLASSE” at Narita International Airport, and the premium line “Pocky Premiere Class” (chocolate flavor and matcha flavor, $ 5.5 each) is on sale for a limited time.

In addition, there is a sweets shop “Baton Doll” in the department stores, which sells high-class Pocky for about $ 5. Batton Doll stores are located in Osaka, Kobe, Kyoto, and Fukuoka.

Ezaki Glico is a company of Osaka and “Glico Sign” at Dotonbori is very famous.

Try to eat Pocky!

How much ?

$ 1.4

Where can I get Pocky ?

You can get standard products at food supermarkets, convenience stores, and drug stores.

Precautions when eating Pocky


Japanese writer’s comment for Pocky

November 11th is “Pocky & Pretz Day” in Japan.

Ezaki Glico has been accredited by the Japan Anniversary Association since 1999. Eleven were chosen because it looks like sticks.

Pocky’s catchphrase is “Share happiness!”, and on November 11th, there will be a commercial message that you should share Pocky and Pretz with the people around you.

As a result, the Pocky and Pretz stores may be sold out on the day of the event.

I haven’t eaten Pocky since I started gluten-free for health. But I didn’t dislike it, so when I see a commercial or a product, I remember the taste. Pocky & Pretz Day is a day when it’s easy to ask people around you to give me just one Pocky.