Hi-Chew, a popular soft candy in Japan

Hi-Chew is a popular soft candy. It was born in Japan in 1975 and began selling in the United States in 2008.

It became popular in the United States in 2012, when Mr. Junichi Tazawa of the Boston Red Sox brought it to the bullpen.

Japanese tourists sometimes take souvenirs of flavors that can only be bought in the United States. Similarly, when you go to Japan, please enjoy the flavors that are unique to Japan.

What is Hi-Chew and can I eat it?

Materials of Hi-Chew

Strawberry flavor

Syrup, sugar, vegetable oil, gelatin, strawberry puree, concentrated strawberry juice, strawberry juice powder, lactic fermenting beverage, etc


Green Apple flavor

Syrup, sugar, vegetable oil, gelatin, concentrated apple juice, apple puree, apple juice powder, etc

Gluten-free Low-gluten Wheat-free Low FODMAPs High FODMAPs
with Beef with Pork1) with Daily2) with Egg for Vegetarian
Restaurant Fast food Food supermarket Convenience store Drug store
1) Gelatin made from pigs is used.
2) Milk ingredients are used in some flavors such as strawberry.

Hi-Chew has various flavors

Hi-Chew is a soft candy from Morinaga & Co., Ltd. It was developed with the aim of creating chewing gum that melted in the mouth so that children can eat it with peace of mind.

Hi-Chew’s “hi” is sometimes mistaken for “Hi!”, but it is a high-grade “high”.

By the way, do you sell “Hi-Chew Premium” in the United States? Hi-Chew Premium is a series that encourages a change of pace between work, with a small cube in a zipped package. It is not packaged one by one, so you can easily eat it at your desk.

The taste is also premium, and it is said that the fruit juice is even richer among Japanese Hi-Chew fans. The price is a little high, but since it is a standard product, you can always buy it at a convenience store.

In addition, 12 regional flavors are sold in 7 regions in Japan.

Try to eat Hi-Chew!

How much ?

$ 1~1.3

Where can I get Hi-Chew ?

Regular products can be purchased at food supermarkets, convenience stores and drug stores.

Precautions when eating Hi-Chew


Japanese writer’s comment for Hi-Chew

Hi-Chew is a sweet candy that both adults and children love.

Many Japanese do not know that it is popular overseas and sold in large numbers. It feels like a childhood friend living in the neighborhood has become a pop star before we know it. I am surprised to hear that she is popular in the world.

In my childhood when I started eating, I couldn’t stop. I ate one package and was scolded by my mother. I saw a post with the same content on an American SNS. The appeal of Hi-Chew has transcended national boundaries, hasn’t it? That person was an adult!