This is a rice cracker from Kameda Seika, a major Japanese confectionery manufacturer.
It was released in 1976 as a Western-style seasoned rice cracker, not salt or soy sauce. A sweet and sour seasoning powder is attached to a rice cracker with a light texture, and this powder (called happy powder) has a strong rooting enthusiast.
Therefore, a product was developed that sold a 250% increase in powder.
What is Happy Turn and can I eat it?
Materials of Happy Turn
Rice, vegetable oil, sugar, starch
| Gluten-free1) | Low-gluten | Wheat-free | Low FODMAPs | |
| for Vegetarian |
| Food supermarket | Convenience store | Drug store |
Happy Turn is an individually wrapped rice cracker
Japan at the time of the Happy Turn launch was in recession due to the oil crisis. Therefore, the product name was named “Happy Turn”, hoping that happiness would come back (turn) to customers. If English is your mother tongue, it may seem strange.
The feature of “Happy Turn” is that the individually wrapped film is wrapped like a candy. This hasn’t changed since it was first released, and it seems that it was a method to package the seasoning powder, which was epoch-making at that time, so as not to drop it.
It seems that the method of making happy powder that captivates everyone is a trade secret, but rice crackers have a dent (powder pocket) to make it easier to catch this powder. In rare cases, there is a heart-shaped rice cracker in the product, and it is said that if you find it, you will be happy.
Try to eat Happy Turn!
How much ?
$ 1～3
Where can I get Happy Turn ?
Food supermarkets, convenience stores, and drug stores
Precautions when eating Happy Turn
For gluten-free people
No gluten-containing ingredients are used.
For Muslims
It does not contain any ingredients in question.
For vegetarians
No animal ingredients are used.
Japanese writer’s comment for Happy Turn
Like many snaks, “Happy Turn” has seasonal or regional products.
Berry-taste, wasabi-taste, grape-taste and takoyaki-taste, etc. but for me, it’s a berry-flavored soft rice cracker, a wasabi-flavored soft rice cracker, not “Happy Turn”.
The identity of “Happy Turn” lies in the seasoning powder called Happy Powder. I can’t really express that taste, which is a little sweet, salty and addictive, so please try it and check it out!
